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Telemarketing Leads, Telesales Training, Sales Lead Generation & More
Somewhere, right now, is a major project that needs your technology or services. So how are you going to find it? Telemarketing on your own without the help of a service that can provide you with effective ways to increase your telemarketing leads will not produce quantifiable results. With the increased pressure for technology companies to grow even faster comes an increased need for new inside sales leads and all other forms of leads as well, provided directly or via telesales training. The world's fastest growing IT companies adopt aggressive, systematic methods for finding new Sales Leads, building a sales pipeline and expanding relationships with current customers. Methods like TSL's Sales Lead Generation Service. Technology Sales Leads systematically identifies profiles and tracks major projects that require our clients' technologies and services, using telesales or even a broad range of services in response management. Contacting decision makers at major corporations in North America and Europe, we discuss their technology requirements, business initiatives behind projects and decision making processes. The core aim of our Lead Generation Service is securing real-time intelligence on technology projects for our clients using inquiry management with the objective of developing these as sales opportunities. Our approach is based on four steps to successful prospecting :
1. Identify a Project When companies procure expensive technology, it is always for a specific project with a specific team. This project team may be spread across functions, SBU and geography. As a result, you have to drill through and around the organization to find the right people for your technology. 2. Understand the Project Effective technology prospecting demands an understanding of the technology, and the business issues that drive a project. TSL not only uncovers basic information such as budgets, timeframes and technology, we also determine why your prospects are looking to buy and what the consequences are of not implementing a solution. 3. Understand the Buying Center One of the major weaknesses of traditional lead generation for complex sales is that it focuses on the individual. While you may get some information about a project, it may be incomplete or biased. The buying center is key to any complex sale. An opportunity cannot be a "lead" until the dynamics and requirements of the buying center are understood. With TSL's Lead Generation Service we contact multiple members of the buying center to reveal a highly detailed picture of the sales situation. We uncover each person's pain, the business problems they need to solve and how they will make their buying decision. We even track members of the buying center across business units and geography. 4. Qualify the Lead An opportunity is not a "lead" until it meets pre-defined "lead" criteria. Leads that do not meet these criteria should be nurtured by the prospecting team until ready for the sales executive. TSL uses a more advanced definition of "leads" than traditionally used in lead generation. A TSL "lead" typically has the following structure :
Just as important as finding and profiling leads is tracking leads. Please review our service sheet on "Lead Management" for further details on this service. Sample lead reports are available on request or may be viewed on our samples page. |
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